Ep. 80 When 0.1% Wins: The Math of Marketing That Actually Pays
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Ep. 80 When 0.1% Wins: The Math of Marketing That Actually Pays
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About this listen
In this episode Justin and Kevin unpack why low response rates (even 0.1%) can still be a huge win when you focus on dollars, lifetime value, and profitable client acquisition rather than vanity percentages.
They cover real-world examples, tracking methods (QRs, tracking URLs, phone numbers), lead quality vs. quantity, and the key metrics you should measure to decide where to spend your marketing resources.
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