Ep 77: Bath & Body Works in the '90s cover art

Ep 77: Bath & Body Works in the '90s

Ep 77: Bath & Body Works in the '90s

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This week we're taking a deep dive into one of my favorite mall stores of the '90s, Bath and Body Works. I share some history of the iconic store (including the story behind the amazing '90s country market branding that I miss so much), reminisce on some of the products I remember from those days, and discuss the evolution of the brand from then to now. I also share my thoughts on the current B&BW branding and which products I think the brand should relaunch today!

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