Ep 64: Strategies for Growing a Wine Brand with Nicolas Jay’s Jay Boberg
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Ep 64: Strategies for Growing a Wine Brand with Nicolas Jay’s Jay Boberg
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About this listen
In this episode of the Small Fortune Podcast, host Carol Collison talks with fellow UCLA Bruin and IRS Records founder-turned-winemaker Jay Boberg. Jay talks about the difference between launching a band and launching a wine brand, why he and partner Jean Nicolas Meo chose Oregon’s Willamette Valley (hint: profitability is in that mix), and various growth strategies such as developing a brand first; staging sales growth to reduce cash burn; and staging estate development so that it can be funded from cash flow.
https://www.nicolas-jay.com/
Questions? Comments? smallfortunepodcast@gmail.com
Sponsor: Global Wine Partners https://www.globalwinebank.com/
Editor: John Kiernan, The PodHouse Productions www.thepodhouseproductions.comMusic: Nate Collison
Logo Photography: John Corcoran
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