This is a pretty special episode… the book is officially live.

This hasn’t just been a few months of writing — it’s been years in the making. Built off 15 years in ag sales, getting it right, getting it wrong, and learning what actually works in the paddock — not just in theory.

I didn’t write this to be an author.
I wrote it because there’s a gap.

We’ve got incredibly technically strong people coming through agriculture… but many are struggling with the conversations, the confidence, and the connection that actually drive results.

This book is about helping good people in ag become great at the conversations that matter.

Inside, I walk through my Selling in the Paddock framework:

• Know Yourself
• Understand Them
• Handle the Hard Bits
• Drive It Home

It’s packed with real stories, real conversations, and tools you can use straight away. No fluff. No bullshit.

If you’ve ever walked away from a conversation thinking “I should’ve said that differently” — this one’s for you.

A massive thank you to the people who’ve backed me along the way — my coaches, clients, the industry, and you listening. This book doesn’t exist without that support.

👉 The book is live now —purchase here
Grab a copy, share it with someone in ag, and if it resonates, I’d love you to post about it.

This is just the beginning.