In this episode of Selling in the Paddock, Georgia Stormont is joined by Ciara Douglas, founder of Herd to Home, regenerative agriculture advocate, and multi-business operator based in Western Australia.

Ciara’s journey into agriculture isn’t linear — and that’s exactly what makes it so powerful. Originally from Northern Ireland, Ciara moved to Australia as a child, grew up surrounded by farming, and has since carved out a diverse career spanning regenerative agriculture, cattle, horses, kelpie working dogs, education, and direct-to-consumer farm products.

This conversation dives deep into regenerative thinking, transparency, asking better questions, and why lived experience matters just as much as data.

• Growing up in Northern Ireland and moving to Australia — and how Irish and Australian agriculture differ

• Ciara’s recent university studies in regenerative agriculture and why she deliberately tackled controversial topics

• Red meat and climate change: why cattle, when managed correctly, can reverse climate damage

• Genetically modified crops: separating emotion from data and what the science actually says

• Why transparency builds trust — in agriculture, business, and selling

• A producer’s perspective on what sales reps get right (and wrong)

• Why admitting limitations strengthens credibility

• Ciara’s experience as a jillaroo and working across WA cattle properties

• Building multiple businesses:

  • horse re-education and training

  • kelpie breeding and working dog programs

  • agricultural merchandise

  • Herd to Home and the paddock-to-plate vision

• Launching tallow-based skincare while regenerating land and rebuilding soil health

• The importance of questioning your own beliefs — and being willing to change your mind

• Advice for women entering agriculture: self-education, resilience, and standing firm in your values

• Transparency over spin

• Questions over assumptions

• Long-term thinking over quick wins

• Education, lived experience, and adaptability

• “If we can acknowledge where the technology actually is — and where it isn’t — trust grows.”

• “The worst you’re going to get is a no. And that’s just a redirection.”

• “There’s nothing that beats life experience.”

• Ciara Douglas on LinkedIn

• Herd to Home – paddock-to-plate, regenerative-focused products and education

☕ Coffee order: Small iced latte with an extra shot, raw milk preferred
🎧 Listening to: Everything from Eminem to Cody Johnson — plus emerging artists discovered online
📚 Winding down: Reading (The Seven Sisters), learning, and the occasional episode of Game of Thrones or Yellowstone