This episode features Ricky Ho — Founder & CEO of SourceReady, the platform widely called the “ChatGPT for product sourcing.”

Growing up inside one of the world’s most respected garment manufacturing families, Ricky has seen both sides of global trade: the challenges buyers face, and the hidden limitations suppliers rarely admit. After building a $22M venture-backed supply-chain company by age 23 and earning a Forbes 30 Under 30 nod, Ricky is now solving the biggest sourcing problems brands face today.

If you’ve ever struggled with suppliers, inconsistent production, quality issues, or the headache of sourcing outside China… this episode will change the way you operate.

Plus: Ricky is giving Amazon sellers 15% off SourceReady

Claim your discount here: https://www.sourceready.com/company/company-amazon-sellers

Use code: AMAZONSELLER

🔗CONNECT WITH RICKY HO & SOURCEREADY

LinkedIn: https://www.linkedin.com/company/sourceready/

Instagram: https://www.instagram.com/sourceready

Facebook: https://www.facebook.com/people/SourceReady/61562078880143/

YouTube: https://www.youtube.com/@sourceready

🕰️ TIMESTAMPS

00:00 – Intro: Meet Ricky Ho, CEO of SourceReady

00:47 – Ricky’s manufacturing roots & UC Berkeley journey

01:40 – Building and exiting a $22M supply-chain tech startup

02:30 – Why he built SourceReady: Fixing broken sourcing workflows

03:03 – 15% off SourceReady for Amazon sellers

04:00 – How sourcing has changed post-pandemic

05:10 – The reality of diversifying away from China

06:10 – Danan’s real sourcing failures & China challenges

07:07 – How small brands should approach sourcing

08:45 – Trading companies vs manufacturers (what most sellers don’t know)

10:02 – How trading companies reduce quality without you realizing

10:34 – The biggest mistakes brands make when selecting suppliers

11:38 – What supplier product photos don’t tell you

12:00 – How to see a supplier’s real customers and export history

14:36 – Where sourcing is headed in the next 5 years

15:44 – Why 80% of Vietnam factories are foreign owned

16:43 – The rise of multi–country-origin manufacturers

18:25 – How SourceReady helps you benefit from global diversification

18:48 – How to introduce yourself so suppliers actually reply

20:43 – How top factories choose customers (and how to get in)

21:26 – How AI is transforming sourcing & factory evaluation

23:18 – Automating supplier conversations with AI agents

24:13 – Why brands can now talk to 300 factories simultaneously

25:31 – Ricky’s inspiration behind SourceReady

26:12 – Final thoughts + 15% off SourceReady

26:41 – Outro

#TheeComGrowthShow #SourceReady #ProductSourcing

KEEP IN TOUCH:

🔗 LinkedIn: https://www.linkedin.com/in/danancoleman

📸 Instagram: https://www.instagram.com/ecomgrowthshow

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🐦 X (Twitter): https://x.com/eComGrowthShow

YouTube: https://www.youtube.com/@eComGrowthShow

Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.