What if your off-Amazon marketing could fuel your Amazon growth instead of competing with it?

In this episode, Andrew Maffettone, Founder and CEO of BlueTuskr, unpacks the powerful connection between omnichannel marketing and Amazon performance.

If you’ve ever wondered how to grow your brand beyond Amazon without losing traction, this one’s a must-listen.

🔗 Connect with Andrew Maffettone:

LinkedIn: https://www.linkedin.com/in/andrewmaff

Instagram: https://www.instagram.com/andrewmaff

Facebook: https://www.facebook.com/AndrewMaff

YouTube: https://www.youtube.com/@BlueTuskr

🕒 Timestamps:

00:00 – Intro with Danan & guest Andrew Maffettone

00:27 – Andrew’s background & founding BlueTuskr

00:57 – Why he built BlueTuskr differently

02:00 – Issues with “specialist” agencies

02:30 – Creating a fractional marketing team

02:59 – Amazon suspensions & need to diversify

03:44 – Why sellers must move off Amazon

04:13 – Amazon as a customer acquisition channel

04:42 – Using off-Amazon traffic for product launches

05:14 – UGC & influencer marketing insights

06:23 – When influencers aren’t needed

06:53 – Real vs. polished content

07:21 – How influencer trust drives sales

07:48 – Building your UGC/influencer system

08:15 – Vetting & managing creators

08:41 – Taking influencers off-platform

09:10 – Why not to pay influencers early

09:24 – Why omnichannel is essential

10:05 – Risks of relying on Amazon

10:31 – Exit value: FBA-only vs. omnichannel

10:48 – Driving Amazon growth with off-Amazon ads

11:33 – Using Buy With Prime & custom buttons

12:08 – Partnering for Amazon DSP

13:15 – DSP setup & spend minimums

13:39 – Attribution challenges with DSP

14:08 – Measuring omnichannel ROI

14:48 – Funnel strategy: top, mid, bottom

15:16 – Meta ad tests boosting Amazon sales

15:42 – Tracking brand lift across channels

16:26 – Funnel stages explained simply

17:31 – Lessons from 8-figure brand experience

18:40 – True meaning of omnichannel marketing

18:44 – How to diversify off Amazon (example)

19:24 – TikTok & influencer starting points

19:47 – Testing Amazon storefront conversion

20:18 – Off-Amazon traffic back to Amazon

20:47 – Build landing page before DTC site

21:17 – Learn if buyers prefer Amazon or DTC

21:44 – Grow your direct customer list

22:07 – Real website cost & phased scaling

22:33 – Danan’s Shopify site lessons

24:05 – Amazon vs. Shopify conversion rates

24:35 – Why DTC sites often fail to convert

25:05 – Building trust outside Amazon

25:36 – Connect with Andrew Maffettone

26:07 – Outro & final thoughts

#TheeComGrowthShow #BlueTuskr #eCommerceMarketing

KEEP IN TOUCH:

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Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.