In this episode of Selling in the Paddock, Georgia chats with Jeff Kleypas, agronomist and Regional Sales Manager with Advancing Eco Agriculture (AEA), joining us all the way from South Texas — just 30 miles from the Mexican border.

Jeff shares how his journey from conventional agronomy to regenerative agriculture completely re-shaped the way he views farming, soil health, and human nutrition. From his early days driving tractors in the Texas Panhandle to now supporting growers across the United States and Europe, Jeff talks about what it really takes to lead change in an industry steeped in tradition.

💬 In this conversation:

• What regenerative agronomy really means (and how it differs from organic farming)

• How to help conventional growers adopt new practices without force or fear

• The role of trust, education, and storytelling in creating mindset shifts

• How nutrient-dense farming connects to human health and profitability

• Why patience, thick skin, and timing matter in sales and communication

Jeff also shares his personal passion for small-scale farming, his love of college football, and why he’s finally come around to drinking black coffee.

This one’s a grounded, real-world conversation about change, curiosity, and the future of agriculture — from the paddock to the prairie.