Ep. 4 - Conexão emocional de marcas com a audiência
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Ep. 4 - Conexão emocional de marcas com a audiência
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About this listen
Há vida além dos KPIs e das mensuração de resultados quando se trata de Branded Content? Quais métricas que realmente funcionam? Uma conversa franca e totalmente inspiradora com os geniais Susana Doutor, Marketing Communication Manager Grupo Renault Portugal, Luís Miguel Santos, Marketing Operations Manager Volvo Car Portugal e Catarina Barradas, Head of Brand Global Unit EDP. Branded Content e o desafio paradoxal vivido pelas marcas em busca de construir imagem e reputação de marca a partir de conteúdos relevantes e envolventes, e ainda garantir a entrega de resultados e engajamento.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.