Ep 355: Farmers Market Strategies | On Pricing, Scaling & When to Walk Away
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.
Add to basket failed.
Please try again later
Add to Wish List failed.
Please try again later
Remove from Wish List failed.
Please try again later
Follow podcast failed
Unfollow podcast failed
Ep 355: Farmers Market Strategies | On Pricing, Scaling & When to Walk Away
-
Narrated by:
-
By:
About this listen
In this episode, Sarah Delevan sits down with Catt Fields-White, nationally recognized farmers market expert and founder of the InTents National Farmers Market Conference, to answer real questions from Good Food CFO listeners about maximizing farmers market revenue.
What You'll Learn:
-
Why Catt told one cookie vendor to raise prices five times before adding production capacity
-
The margin advantage of farmers markets vs. wholesale distribution (and why it matters for cash flow)
-
Logistics for selling at 7+ markets weekly: staffing, delivery, and storage solutions
-
Simple display changes that directly impact sales (including the pricing psychology most vendors miss)
-
What to do before walking away from an unprofitable market, and more
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.