Adam’s fired up this morning — fresh snow, no wind, and a big vision for how electricians can win in 2026. In this episode, he lays out what he calls the “Master of One” strategy: stop trying to be everything to everyone, and start becoming the obvious specialist for one high-value problem.

He breaks down why being a generalist is one of the most expensive ways to run an electrical business — more inventory, more chaos, more price shoppers, and way more stress for the same paycheck. When you’re the “electrician for anybody,” you become a commodity… and commodities fight on price.

Then Adam walks you through a simple but powerful exercise to find your lane: the Red & Green Pen Test.

• Green pen (your joy zone): the jobs with high margins, smooth crews, grateful customers, and zero price arguing.

• Red pen (your tuition zone): the jobs that cost you money, time, or sanity.

From there, you identify which green jobs line up with 2026 trends like electrification (EV chargers, heat pumps, generators), aging grid/panel upgrades, and smart home + security. Next, you define the who behind those jobs — your real avatar — because the money isn’t in the task, it’s in the people buying it.

Finally, Adam challenges you to put up a “velvet rope” in your business: pick your specialty, update your website and profiles to scream it, and start referring the low-margin headache work out. Specialists get paid for knowledge. Generalists get paid for time.

If you want 2026 to be the year you stop selling hours and start selling expertise, this one’s for you.