Episode Summary:

What does it take to transition from Olympic rowing tobuilding a disruptive start-up? In this episode of Define Your Success, host Abigail Irozuru speaks with Olympian and Daylilies co-founder Jennifer Casson about resilience, mental health, and innovation.

Jennifer shares her unexpected Tokyo 2021 Olympic qualification story, the lessons learned from supportinga teammate through anxiety, and the reality of navigating life after elite sport. She also reveals how frustration with traditional bras inspired Daylilies, a brand on a mission to revolutionise bras for modern, athletic women. From patenting and 3D printing to building in public and joining the IOC Business Accelerator, Jennifer reveals the transferable skills that fuel her journey and why failure is never the end.

If you’re an athlete, entrepreneur, or anyone curious about turning setbacks into stepping stones or how to leverage your network for new opportunities, this episode is packed with insights on failure, adaptability, and defining success on your own terms.

🎧 Listen now on Apple Podcasts, Spotify, or your favourite platform.

What You’ll Learn in This Episode:

✔ The highs and lows ofJennifer’s Olympic journey and what it taught her about resilience
✔ How to support teammates through mental healthchallenges in high-pressure environments
✔ The challenges of transitioning out of elite sportand finding a new identity
✔ Why Daylilie is disrupting the bra industry forathletic women
✔ Transferable skills from sport to entrepreneurship – and why feedback is your friend
✔ The power of networking and partnerships inbuilding a business
✔ Jennifer’s definition ofresilience and success

Connect with Jennifer & Daylilie:

• Instagram: @Daylilie_bras
• Website: https://www.daylilie.com/
• LinkedIn: Jennifer Casson

Listen & Subscribe:

🎧 Available on Apple Podcasts, Spotify, and all major platforms.
👉Don’t forget to rate, review, and share if you enjoyed this episode!

Connect with Abigail and the podcast:

Send us a voice message - https://anchor.fm/define-your-success/message

Email - info@defineyoursuccess.uk

Instagram: @ Definesuccessuk - https://www.instagram.com/definesuccessuk/

Twitter: @DefineSuccessUK - https://twitter.com/DefineSuccessUK

Abigail - Instagram: @absisdabest - https://www.instagram.com/absisdabest/ // Twitter - @airozuru - https://twitter.com/Airozuru

Show Notes

Hot Pepper by Alex-Productions | https://onsound.eu/

Music promoted by https://www.free-stock-music.com

Creative Commons / Attribution 3.0 Unported License(CC BY 3.0)

https://creativecommons.org/licenses/by/3.0/deed.en_US