Today, on what is a day of Thanksgiving here in the United States, we want to take a few minutes to honor three extraordinary men—Dr. John McDougall, Dr. Baxter Montgomery, and John Robbins—who we’ve recently lost. These weren’t just leaders in the whole food, plant-based movement—they were trailblazers, mentors, and fearless advocates for health and hope.

Dr. McDougall taught us that food is medicine and that living your principles matters more than pleasing critics. Dr. Montgomery showed us the power of compassion in medicine and the importance of giving everyone access to real, whole-food nutrition. And John Robbins…he opened hearts and minds, inspiring millions to think deeply about how our choices on the plate affect the world.

So today, as we continue their work, let’s remember: living plant strong is about courage, consistency, and compassion -and- it’s about taking their message and carrying it forward in our own lives and communities.

They didn’t just teach us about health—they gave us hope. For that, we're thankful.

Watch the short tribute on YouTube

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