Ep. 3. Webinar Wealth with Liam Austin
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Ep. 3. Webinar Wealth with Liam Austin
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About this listen
The discussion with Liam Austin centres around online workshops, both live and evergreen, and their effectiveness in generating leads and paying customers.
The key concept emphasized is the "quick win," a simple yet impactful result achieved within a short timeframe.
The example provided is a 19-minute workshop on obtaining three referrals in three minutes. This quick win builds trust and credibility, making participants more receptive to subsequent offers.
Unlike webinars, workshops do not require a sales pitch at the end, as participants are more likely to engage in a conversation about enrolling in higher-priced programs.
The goal is to convert participants into trusted customers, ideally by charging a fee for the workshop, which demonstrates their commitment and enhances the perceived value.