Ep 3: The un-dying shirt, fast fashion & inclusivity with Joana Czutkowna and Julia Cove-Smith
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Ep 3: The un-dying shirt, fast fashion & inclusivity with Joana Czutkowna and Julia Cove-Smith
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About this listen
This week, hosts Katie Cross and Laurence McKenna unpick the fabric of the modern game. Literally.
We all love copping our club's latest shirt, but have you ever stopped to consider what your kit is actually made of?
We are joined by two pioneers in sustainable sportswear: Joana Czutkowna, CEO of 5THREAD, and Julia Cove-Smith, founder of Eleven as One.
Together, they discuss the intersection of circular fashion, waste, and inclusivity in sport. We dive into Joana’s fascinating research on textile waste (including the "buried shirt" experiment) and Julia’s mission to rethink football apparel for women, focusing on fit, access, and creating a genuine sense of belonging in the game.
In this episode, we cover:
- Why circularity should be the future for sports brands.
- How ill-fitting kit excludes women from the sport and drives a "throwaway" culture.
- Why polyester shirts are essentially wearable plastic bottles that never decompose.
Plus: Broadcasting heavyweight Lynsey Hooper drops into the studio to give us the latest update on the Pledgeball League table. It is tight at the top, so tune in to hear which fanbase is currently leading the charge and who needs to step up.
Make a nature-friendly pledge for your club at https://pledgeball.org