Ep. 28 Muting the AI Beach Bro's, with Leena Sowambur
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Ep. 28 Muting the AI Beach Bro's, with Leena Sowambur
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About this listen
In this episode of The Consultancy Edge, host Matt Hodkinson sits down with Leena Sowambur, founder of Marcoms by Leena, whose career spans 25 years in digital marketing and PR, including global campaigns for icons like Beyoncé and Take That.
Leena unpacks the so-called “expertise apocalypse” and the rise of AI-driven “Beachside Bros,” exploring how distorted visibility and performative purpose dominate today’s market. She shares candid advice for consultants on staying authentic, focusing on diagnostic expertise, and building trust through owned channels, while warning against chasing vanity metrics and formulaic funnel tactics.
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