Ep. 26 What I Learned From Taking A Six Month Marketing Sabbatical
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Ep. 26 What I Learned From Taking A Six Month Marketing Sabbatical
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About this listen
I took six months off of creating any marketing content for my business and the results were fascinating. As a marketer I know the power of consistent marketing, AND I'm also committed to being in business for a very long time, which requires re-evaluation, rest, and innovation.
Taking six months off of marketing activities isn't right for every small business owner, but it was the right time for mine and I'm sharing all of those details in this episode.
- I'm sharing the four big reasons why I decided to stop all marketing activities for six full months
- The pitfalls of continuing a marketing strategy designed for a different stage of business can lead to autopilot decision making
- What happened to my social media accounts after taking six months off
- How my email marketing and podcasting metrics performed during that season
- The investment I made with my time INSTEAD of marketing
- And what activities I'll continue to do, (though perhaps in a different way) going forward
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