Ep 24. Victoria Lozano, CMO, Crayola | How to Turn a Brand into a Theme Park
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Ep 24. Victoria Lozano, CMO, Crayola | How to Turn a Brand into a Theme Park
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About this listen
Remember that shiver of excitement that comes with opening a fresh box of 64-count crayons? That's what Crayola CMO Victoria Lozano has been capturing for more than 15 years. In this episode we dive deep into the world of location-based brand experiences, creating original brand IP and how to keep a campaign fresh when it runs over multiple years. She even gives the secret to getting a competitive brand management role without an MBA.
LINKS
Victoria Lozano on Linkedin
Campaign for Creativity
Crayola Creativity Week
Creative Acts of Color
Crayola Experience
Pablo animated series
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