This week we sit down with Imi Scott, the designer and founder behind Pimp My Poles — the custom ski-pole wrap brand changing the look, feel, and fun of the snow industry.

What started as a spontaneous leopard-print bike wrap has become a global side-hustle-turned-business, now seen on mountains across Australia, New Zealand, Japan, Canada and beyond. Imi joins Austin live from the trade show to talk creativity, building a brand with personality, and why ski poles deserve as much style as jackets and skis.

We get into:

🎿 How Pimp My Poles started (by total accident)
✨ Sustainability + giving scratched poles a second life
🔥 Wrapping poles at après parties (yes, really)
👀 Disability-friendly cane wraps
🤝 Collabs with Nobody’s Princess + future artist projects
🌏 Going global: Whistler, NZ, Japan, Europe
😂 Trade show chaos, TikTok fame, and the “Fairy Pole Mother” energy

It’s equal parts founder story, snow culture, and pure creativity — with plenty of laughs and ski-bum honesty along the way.

If you love skiing, design, or people building fun things from scratch… this one is an instant favourite.

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Thanks for listening, stay frothy and have fun!