We mean this with love... nobody cares.

In this episode, Terra and Karen discuss common marketing challenges business owners face, with a specific focus on the misconception of 'bothering' potential customers with frequent messages. Terra reassures that people are generally not keeping track of every newsletter or social media post, emphasizing the importance of repetition in marketing. The conversation touches on the psychological aspects of customer attention, the value of reusing content, and the effectiveness of batching emails. Practical tips are provided, including testing engagement by directly asking 'Am I bothering you?' and the significance of knowing standard open-rate metrics. The episode encourages business owners, especially women, to confidently promote their value without the fear of being a nuisance.

00:00 Introduction to Marketing Challenges

00:31 Overcoming the Fear of Bothering People

02:01 The Importance of Repetition in Marketing

13:07 Practical Tips for Effective Marketing

14:50 Testing and Feedback in Marketing

21:47 Metrics and Reusing Content

24:56 Final Thoughts and Key Takeaways

More information at ⁠brandbankbuild.com⁠

Connect with us on LinkedIn

Karen Stephen ⁠https://www.linkedin.com/in/karenstephen-ca/⁠

Terra Milo ⁠https://www.linkedin.com/in/terramilo/⁠