Dr. Julie Wilson is a physician-entrepreneur on a mission to rebuild primary care from the inside out — not just for patients, but for the doctors who serve them.

As the Founder and CEO of Terra Nova Medical Clinics, she’s leading the largest and fastest-growing physician-led network in British Columbia, bringing a modern, collaborative, and tech-forward model of healthcare to a system that’s long been stuck in the past.

Frustrated by the outdated setups she saw across BC — single-doc offices, paper records, no cross-coverage — Julie built her first clinic in 2015 with a bold vision: integrated teams, cloud-based systems, and a structure that puts both providers and patients first. While many clinics shut their doors during the pandemic, she doubled down, scaling Terra Nova from one location serving 25,000 patients to a thriving network of seven clinics serving over 50,000.

Her approach blends medical excellence with compassion, ethical leadership, fair pay, career progression, and continuity of care — creating a blueprint for how primary care should work.

Named to Canada’s Top 100 Most Powerful Women and 40 Under 40, she’s also a healthcare advocate working to fix Canada’s physician shortage by mentoring international medical grads and influencing policy through her role with Doctors of BC.

Some of the topics we discussed were:

• The future of physician-led clinics and how they’re changing primary care delivery
• Creating a connected and inclusive network of clinics that function as one organization
• Delivering better clinic outcomes, more access, and career progression for staff
• The operational and cultural/human challenges of scaling a multi-site medical business
• How technology and leadership intersect to improve healthcare outcomes
• How Dr. Wilson went from running a single family clinic to leading a multi-site medical business
• How Dr. Wilson got into the business world with building her own clinic
• Dr. Wilson’s process of starting her own clinic
• How Dr. Wilson moved from her building first clinic to having multiple
• Lessons learned and mistakes to avoid in building a network of clinics
• Recommendations for people who are just starting their own clinic
• The unique structure of Dr. Wilson’s clinic model that makes it stand out from the rest
• How to foster a working environment with great teamwork
• How to find good people who want to help you help your community

And more!

Learn more about me or schedule a FREE coaching call:
https://www.joyfulsuccessliving.com/

Join the Voices of Women Physicians Facebook Group:
https://www.facebook.com/groups/190596326343825/

Connect with Dr. Wilson:

Dr. Julie Wilson:
https://www.linkedin.com/in/julie-wilson-4a25b4214/

Terra Nova Medical Clinics:
https://www.linkedin.com/company/terra-nova-medical-clinics/

Email:
drwilson@terranovamedical.ca

Website:
www.terranovamedical.ca