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In this episode, Stuart and Mena unveil a strategic shortcut for time-poor founders: five questions that cut through noise and pinpoint the few moves that truly move the needle. They start with “Why frameworks matter,” showing how focusing on choosing one or two high-value projects beats juggling 27 “priorities.” Then they work the 5-Question framework: (1) Where will we play? Define tight boundaries (industry, geography, customer, offer) to sharpen positioning and margins. (2) Who’s on the team? Replace owner-dependence with a small bench of A-players, clear accountabilities, and smart tech. (3) How will we win? Translate your edge speed, experience, niche, reliability, and trust into behaviors, pricing, and service. (4) What could kill the business? Name single-point fragilities (cash flow, key-person risk, system gaps) and build buffers. (5) What must get done? Pick 1–3 non-negotiable priorities for the next 30–90 days, think about fixing lead gen, redesigning pricing, hiring a key operator, or systemising onboarding. Along the way, they stress weekly metrics over quarterly retrospectives and share practical examples for Australian SMEs to boost Return on Payroll, reduce bottlenecks, and convert strategy into execution. The takeaway: clarity first, then speed. Answer these five questions honestly, and you’ll know exactly where to aim your 99% focus for compounding growth.

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