If you’re paying attention to how premium buyers are buying right now, you’ll know that they're still buying—and in many cases, buying more—but the way they buy has changed.

They buy less volume but with more precision.

They don't buy from stuckness or pain, they buy towards potential and possibility.

And they want to feel your work and your presence - and that you are the one to help them, before they commit to it.

They want to know: "This person can take me from A to Z."

In this episode, I break down exact shifts to make in your messaging and sales so the right people move now (without convincing).

What you’ll learn:

• Why premium buyers are future-focused and how that changes your copy
• The 6-Step Desire-Led Method (brilliance → desire → possibility → embodied shift → mirrored awareness → offer as vehicle)
• How to position your offers as the bridge from “where I am” to “who I’m becoming”
• Language swaps that stop attracting stuck energy and start attracting decisive buyers
• Why pain says “I see you.” But desire says “I can lead you out.” How to use both, but lead with desire.

If you loved this episode and you want to attract premium buyers, come work with me inside Unapologetic Sales.

References:

McKinsey & Company (2024) – The state of consumer spending in 2024: Even as inflation bites, premiumization persists.

https://www.mckinsey.com

NIQ Consumer Outlook (2024) – The Rise of the Premium Buyer: How Consumers Continue to “Trade Up” Despite Inflation.

https://nielseniq.com

Bain & Company / Altagamma (2024) – Luxury Goods Worldwide Market Study.

https://www.bain.com

Global Wellness Institute (2024) – The Global Wellness Economy: 2024 Update. Key figures: $6.3 T in 2023 → projected $9 T by 2028; wellness = 6.03 % of global GDP.

https://globalwellnessinstitute.org

Global Wellness Institute (2024) – Wellness Tourism Economy Monitor. Domestic wellness tourists spend 163 % more than average.

International Coaching Federation (ICF) 2023 Global Coaching Study. 122,974 coach practitioners; industry revenue ~$5.34 B; 59 % expect increased income.

https://coachingfederation.org/research

Barron’s / AP (2024) – Luxury buyers remain resilient amid economic uncertainty.

https://www.barrons.com

Forbes (2025) – Why Affluent Consumers Keep Spending on Experiences.

https://www.forbes.com