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In this episode, Shawn Kunkler sits down with Zac Nelson to uncover what really drives success in real estate sales today. From storytelling that connects with clients to mastering personality-driven communication, this conversation dives deep into the skills agents need to thrive in a competitive market.

We discuss:

• Why building trust matters more than scripts or hard selling
  
  
• How the apprenticeship model shapes successful real estate careers
  
  
• The role of video content & social proof in establishing authority
  
  
• Why AI tools and innovative strategies are changing real estate marketing forever
  
  
• The importance of planning, preparation, and proactive communication for sellers
  
  
• Balancing personal growth, mastermind learning, and outdoor activities for a sustainable career
  
  

Whether you’re a new agent trying to stand out, a seasoned realtor exploring AI-driven marketing, or just curious about where real estate is headed, this conversation is packed with insights, practical takeaways, and some surprising truths.

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Join the Waitlist for the Realtor180 Inner Circle Group https://www.realtor180.com/connect-with-us

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About the Podcast:
Realtor180 is a weekly show dedicated to connecting you to top-performing agents nationwide to learn their insider secrets for succeeding on a massive scale. Each week we discover fresh marketing ideas, business strategies, and doses of inspiration to grow your business to the next level. More importantly, we will hear firsthand from industry experts about the pitfalls to avoid making along the way.

Hit that subscribe button now, grab a notebook, and learn that one thing that will help you turn your business around 180 degrees.

Watch the full episode on: https://www.youtube.com/@realtor180/videos

Connect with Us:
Follow us on Instagram @shawn__kunkler

For inquiries and collaborations, contact us at hello@homewardassoociates.com

Your host Shawn Kunkler is a licensed Realtor® in California DRE 01991440 and the founder of the Homeward Associates at COMPASS. ...