Welcome to part 3 of our three-part series revisiting some of our most impactful episodes crucial to your capital raising success in 2025.

In this episode, we explore the popular concept of "Who Not How" as discussed in the book co-authored by Dan Sullivan and Dr. Benjamin Hardy. While the idea of leveraging others to achieve goals sounds appealing, there are nuances and misunderstandings that can lead to unexpected hurdles. In efforts to help you avoid hiring the wrong people, Yakov Smart shares insights from his extensive personal experience with hiring–shedding light on the importance of understanding the "what" and "why" before focusing on the "who" and "how."

Key Takeaways:

• How to drive the vision with support rather than seeking a savior or specialist to handle everything
• Clarify roles by understanding the "what" and "why" behind tasks and processes
• Challenges can arise not from the people but from flawed processes
• Consider personality and generational differences
• Continuous improvement and learning from mistakes is key

Useful links and resources:

https://findmoreinvestors.com/apply

Yakov Smart's new book 'Attracting Investors' on Amazon

Join our new capital raising community group here: https://www.facebook.com/groups/capitalraisingtalkwithcapitalraisingprosgroup

Free Trainings on "How To Raise More Capital & Find High Net-Worth Investors on Auto-Pilot":

http://findmoreinvestors.com/capital

Enter our monthly raffle by leaving a 5-star review and emailing a screenshot to: reviews@findmoreinvestors.com

Connect with Yakov:

https://www.linkedin.com/in/yakovsavitskiy/

https://www.facebook.com/yakov.smart3

The following music was used for this media project:

Music: Positive Fat Bass Intro Loop by WinnieTheMoog

Free download: https://filmmusic.io/song/6093-positive-fat-bass-intro-loop

License (CC BY 4.0): https://filmmusic.io/standard-license

Artist website: https://linktr.ee/taigasoundprod

The following music was used for this media project:

Music: Just Keep Going (Loopable) by chilledmusic

Free download: https://filmmusic.io/song/7245-just-keep-going-loopable

License (CC BY 4.0): https://filmmusic.io/standard-license

The following music was used for this media project:

Music: Business Of Dreams by MusicLFiles

Free download: https://filmmusic.io/song/9392-business-of-dreams

License (CC BY 4.0): https://filmmusic.io/standard-license
Artist website: https://cemmusicproject.wixsite.com/musiclibraryfiles