Have you ever realized that your private practice is reflecting something back to you? As your business grows, it starts asking more of you. More leadership, clearer decisions, stronger boundaries, and sometimes a completely different version of yourself than the one who started the practice. In this conversation, Krystal Jackson, CEO of Simply Being Wellness Counseling and a member of Private Practice CEO, joins me to talk about what it really looks like to grow into your CEO identity while scaling a practice.

Krystal Jackson, LPC is the Founder and Clinical Director of Simply Being Wellness Counseling in Connecticut, where she leads trauma-informed mental health services for individuals and organizations. With over 15 years of experience across correctional, outpatient, and emergency care settings, she specializes in burnout prevention and practical self-care strategies that build resilience. She is trained in somatic healing tools such as Brainspotting and EMDR. Krystal has been featured in Forbes Health, Yahoo, and Healthline, and regularly shares mental wellness insights on NBC Connecticut's CT Live!

Connect with Krystal:

• IG

• LinkedIn

➡️ My Own Your CEO Status™ Masterclass is happening on March 10th from 6–7 PM ET – and it's free. I'll walk you through the mindset, leadership shifts, and systems your practice needs to finally run without you. Save your seat now and let's set you up for sustainable success this year.

Some key takeaways from this episode include:

• How a wellness retreat in Bali helped Krystal make the decision to start her private practice

• What staff turnover taught her about intentional hiring and team accountability

• How burnout can show up mentally and emotionally during a growth phase

• The moment she realized she couldn't be both full-time therapist and CEO

• Why protecting your energy becomes critical as your practice grows

• How working with a CFO helped her rethink her revenue projections and growth strategy

• The importance of making faster decisions and embracing imperfect action as a leader

• Why community and coaching can help uncover the blind spots slowing your growth

It's time to take back your practice and own your CEO status. On the CEO Conversations™ podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between.

Connect with Brandy:

• Brandy Mabra on IG

• Private Practice CEO IG

• Website

• Apply for the Private Practice CEO™ Program