What does it really take to go from passion project to full-time income—especially when you’re the sole provider?
In this episode of The Brand Memo, I’m joined by business coach Kelly Sturtevant, who shares her story of scaling from virtual assistant work to building a multi-figure business that fully supports her and her family.
Together, we talk about navigating money blocks, showing up when self-doubt creeps in, and building a business that’s not just profitable—but aligned with the life you actually want.

Kelly gets real about the challenges of stepping into visibility, pricing your offers with confidence, and making bold moves—even when the stakes are high. This one’s packed with mindset shifts and practical strategies you’ll want to take notes on.

🎧 IN THIS EPISODE:

• How Kelly transitioned from side hustle to sole income earner

• The visibility fears and mindset blocks that keep entrepreneurs stuck

• What to focus on daily to move the needle toward 5-figure months

• The real reason you’re struggling to charge more—and how to fix it

• Ways to shift from survival mode into sustainable success

• How to decide between high-ticket, low-ticket, or both

• Money mindset reframes that help you feel good about your pricing

  
  

Love this episode?!

Post about it and tag us on IG! @brandmemopodcast

Explore more: https://seedandsol.com

Connect with Kelly: https://kellysturtevant.com/