Ep 106 - The We-Tried-That Problem
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Ep 106 - The We-Tried-That Problem
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About this listen
The "We Tried That" Problem
Real quotes:
"We tried Google Ads and they didn't work."
"We did SEO for a couple months and nothing happened."
"Direct mail was way too expensive for what we got out of it."
If you've heard, or said, any of these – this episode is for you!
We break down the real reasons bank marketing tactics fail, from our experience seeing these things play out at banks across the country. Spoiler: it's almost never the channel itself. Google Ads, SEO, and even direct mail DO work – but not if you only focus on the ad itself.
In this episode:
- · Why banks often blame the channel
- · The "underdosing" trap – what happens when you run a digital ad with too little budget
- · How the platforms themselves are incentivized to get you to spend, not to strategize
- · How to match tactics to your audience instead of just copying what bigger banks do
- · A framework for evaluating the root cause of success or failure of a campaign
Resources mentioned:
· The Bank Marketing Show Website: bankmarketingshow.com
· The Bank Marketing Minute Newsletter: bankmarketingminute.com
· Get in touch: contact@bankmarketingshow.com
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