Ep 04 - Resistance to Change The Not My Job Barrier cover art

Ep 04 - Resistance to Change The Not My Job Barrier

Ep 04 - Resistance to Change The Not My Job Barrier

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Core Problem: It isn't that people are lazy or stubborn; it's that our brains are wired to choose a "known" difficult situation over an "unknown" potentially better one. Change is unavoidable in a shifting business environment, yet most initiatives fail because we meet them with deep, silent uncertainty. We find ourselves asking: Why should I risk my reputation, or my future here, on a project that might be gone by next week? To get past this, we have to architect a transition that treats the human fear of the unknown as a valid data point, not a nuisance.

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