In this episode Sarah is joined by Carol Hampshire, a Soul Aligned Brand Designer and Branding Mentor. We talk all about the magic created when you bring your branding into complete alignment with who you are, who you serve and the work you are called to do. When your purpose, passion and message are intuitively visually expressed it harnesses the essence of you. This powerfully amplifies your brand and its ability to connect you, your audience and your unique message. Your purpose really does have the power to bring your brand alive. It’s a powerful episode! Key Takeaways The one thing that makes the brand stand out is from the other brands is if the person is aligned to the brand. Your ideal audience is naturally going to want to connect with the same kind of essence as them. You don’t need a million people to connect with you. You just need your specific client, your audience, your target market. The more you are in alignment, the more those people will find you. The more that you become clear of who you are, the more that purpose comes into focus. In creating a brand, you need to do what is right for you and what is profitable for your specific needs. Episode Timeline 00:04 Intro 00:48 Carol explains her passion for soul aligned brand 03:04 Niche down 05:27 Being intuitive with clients 10:30 Refreshing your branding once in a while 12:48 identifying unique essence of who you are 16:40 Going deep rather than wide. 17:30 Advice for people who are going deep. 20:00 The need to create a balance 23:20 Carol’s recent experience of feeling being on purpose 25:28 Recap 26:10 How to connect with Carol 27:43 Outro Standout Quotes The more you are proud of your brand, the more you want to be more visible. The more you evolve, the less your brand needs to prove anything to anybody. Take a break and find something that you enjoy when you don’t think of work or business, and just have some fun. What your soul wants to say can only be discovered in non-action, in nothingness. The more you serve, the more on purpose you will feel. About Sarah: Hello! I’m Sarah Pearson-Wood and I believe, every single one of us is designed with a powerful PURPOSE. I’m a Business Transformation Strategist, championing female founders to harness their passion. To work from their purpose, create profit & build a legacy brand that makes big impact. “I empower female visionaries to bring all of who they are in their business by alchemising their untold story into their purpose. That way they boldly step into their feminine leadership and create an abundant and authentic legacy”. I'm on a one-woman mission to help female founders connect to their calling & tap into the power of their purpose, their true calling. To harness their entrepreneurial DNA and create big, bold, personal brands that impact others and change the world. My passion is to empower the women who transform others. The women unleashing from what's been holding them back. The women who are stepping up to create Tsunami sized waves of impact, with the positive work they do. I’m the Creator of Purpose to Profit (without selling your soul) and The Legacy Builder. Rise Without Selling Out. My work centres on Purpose Led Strategy I Marketing by Design I Heart Led Coaching & Mentoring. My close to 25 years’ experience of real life and business, goes hand-in-hand with the knowledge & training in marketing-comms, commercial marketing, branding and business to back it up. I have an Advanced Certificate in Executive Coaching. I’m DiSC trained and presently training in Human Design energetics. I’ve been involved in small businesses for over 10 years and running my own consultancy and now coaching practice for much of that too. I’m values led and believe in a human first approach. That means I’ll always focus on leading with a purpose-led, integrity driven marketing machine. My approach to life and business is grounded in the understanding that YOU are the secret sauce to everything you desire and crave out of life and business. Are you ready to lean-in to the work that amplifies your purpose, attracts soul-aligned clients, pays you well & transforms the world? I believe you can make your purpose pay. Sarah's Links: Facebook: https://www.facebook.com/sarahpearsonwood LinkedIn: https://www.linkedin.com/in/sarahpearsonwood/ Instagram: https://www.instagram.com/sarahpearsonwood/ Website: https://sarahpearsonwood.com/ Clubhouse: @sarahpwood and The Purpose Pack Club Sign up to the Purpose Pays Playbook here: https://sarahpearsonwood.com/purpose-plays-playbook/ About Carol: For over 25 years, Carol Hampshire has been working with start-up companies and 7-figure entrepreneurs worldwide, as a brand designer and mentor. Carol knows exactly how to build a brand from the inside out, ensuring that it’s in alignment with their passion and purpose. She creates...
