Most entrepreneurs are stuck in a sales cycle that feels exhausting, awkward, and ineffective. Endless follow-ups. Discount pressure. Conversations that stall instead of close.

In this episode, John St. Pierre and Rich Hoffmann sit down with award-winning sales strategist and coach Justine Beauregard to challenge everything entrepreneurs have been taught about selling. Justine explains why follow-up is often a symptom of a broken sales process, how aligned sales create urgency without manipulation, and what needs to change if you want to close deals faster and with more confidence.

You’ll hear why promoting top sellers into leadership roles can damage teams, how founder-led sales should evolve as companies scale, and why refining your sales framework delivers one of the fastest and most measurable ROI opportunities in any business. Justine also breaks down her BUILD and MAKE frameworks, showing how sales can feel human, intentional, and effective while still driving same-day decisions.

If sales feels heavy, pushy, or inconsistent in your business, this conversation will reframe how you approach every sales conversation.

To connect with Justine and learn more about her work, visit whyyouhatesales.com or connect with her on LinkedIn at linkedin.com/in/sellwithjustine.

Most entrepreneurs are using AI to save time. But what if it's costing you your edge?

In this episode, we’re joined by Jim Edwards, the OG of copywriting and content strategy, to unpack one of the most overlooked dangers in modern business: the rise of "pretty good" AI content. Jim breaks down why relying on AI for sales copy, blogs, and social media is creating a flood of mediocrity and how to escape it.

He introduces two powerful acronyms:

• DATA: Default Answers to Anything (aka your AI-generated “meh” content)

• SOUL: Stories, Opinions, Unique perspectives, and Lessons learned (aka your secret weapon)

Whether you're a founder, marketer, coach, or creator, this episode will help you rethink how you use AI—not as a replacement, but as a multiplier of your authentic voice.

🚀 Ready to curate, not just create? Start with soul.

🔗 Watch & listen now: https://entrepreneursunited.us/links/

About Jim Edwards
Jim is a best-selling author, speaker, and founder of CopyandContent.ai, empowering entrepreneurs to write books, craft killer sales messages, and build authority through authentic content. He was one of the first to publish an ebook online (yes, that early) and has helped hundreds of thousands elevate their message since 1997.

📘 Explore his tools & training: https://copyandcontent.ai/
📚 Connect on LinkedIn: https://www.linkedin.com/in/thejimedwardsmethod/
📸 IG: @thejimedwards

Mark Zuckerberg says you should only hire someone if you'd be happy to work for them in an alternate universe. But John and Rich push back: could that mindset quietly lead to building a team of “lookalikes”? In this episode, they unpack the risks of hiring for comfort over complement, how values alignment trumps personality match, and why culture-fit hiring often misses the mark.

Whether you're scaling a team or making your next leadership hire, this episode will challenge the way you think about recruitment, trust, and what makes a team truly effective.

🎧 Send this one to any founder who's about to make a key hire - https://entrepreneursunited.us/links/