Most experts are thinking about how AI can make their content faster. I’m far more interested in what happens when AI helps your clients actually use your expertise.

Today, you’re hearing me on the other side of the microphone. This conversation originally aired on Ellen Yin’s Cubicle to CEO podcast, where we unpacked the accidental series of coffee dates, custom GPT frustrations and client implementation gaps that eventually became wAIv.

We also got into a much bigger question: What happens to the value of your intellectual property when someone can feed your course materials, worksheets and best ideas into generic AI?

You’ll learn:

• The critical difference between generic AI and expert-backed AI
• Why online courses can teach people how to think, but AI tools let them use your thinking
• The security and access problem creators encounter when sharing custom GPT links
• How Bot Squads combine custom AI tools, shared context and orchestrated workflows
• Why “give away your best stuff” deserves another look in the AI era
• How a hybrid human-plus-AI model can create better client results without replacing the expert

CHAPTERS

01:01 A little role reversal

04:33 The rise of expert-backed AI

06:30 When strategy never gets implemented

09:06 The custom GPT security problem

13:11 Is wAIv replacing ChatGPT?

16:42 Bot Squads around the boardroom table

19:30 When three AI tools have a baby

24:05 Removing friction for your clients

27:33 Should you still give it away?

32:30 Why the hybrid model wins

>CONNECT WITH ELLEN<<

Website: https://www.ellenyin.com/

Cubicle to CEO: https://cubicletoceo.co/podcast

Instagram: https://instagram.com/cubicletoceo

>Introducing wAIv

This episode is brought to you by wAIv—our brand-new platform built for online experts who want to securely build and sell AI tools powered by YOUR thinking, YOUR frameworks and YOUR methodology.

wAIv helps you create Bot Squads—a suite of AI tools that work together to help your clients implement your expertise faster and with better results than ever before.

>Your Next Steps:

Build your own AI tool using Claude (in under 2 hours) with the AI Product Build Lab. Podcast listeners save 98%: https://graviastudio.com/build/?code=podcast1

Follow our new Instagram account @joinwaiv: https://instagram.com/joinwaiv

>Thanks for Listening!

If you enjoyed this episode, please help us share it by:

Following the show—this helps you stay updated and supports us!

Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.

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Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts! https://blog.feedspot.com/canadaceopodcasts/

If you're a business owner who's built custom GPTs to share with your clients or sell as a product, listen in.

On August 16th, 2026, OpenAI stopped letting personal accounts create or publish new custom GPTs. That covers the Free, Go, Plus and Pro tiers. Existing GPTs still work. Editing an existing one still works with an eligible subscription. Creating a new one to share is what's gone.

There was no email about it. I found out from some buzz online and went and checked my own account.

In this episode I walk through what actually changed, what I found when I tested it, and the bigger question underneath it all. What does this mean for you if your methodology is sitting inside a tool on somebody else's platform?

What you'll learn:

• What OpenAI changed on August 16th, in their own words, and what still works
• My take on why this happened now, and what an 852 billion dollar valuation has to do with it
• The backup habit to start this week for your GPT instructions, knowledge files and settings
• Why custom GPTs were never designed for what we've been using them for
• What multi-tenant access, data privacy and gated delivery mean for a non-technical builder
• How a bot squad differs from a single GPT, using Nicole Pearl's Pearl Pitch Desk as an example

CHAPTERS

0:00 What OpenAI changed without telling you

00:45 The exact wording of the new rule

01:40 What still works, and what doesn't

03:10 The IPO theory nobody's saying out loud

05:25 Back up everything you've built

06:35 You built something OpenAI never intended

10:13 What a bot squad actually looks like

11:50 The part vibe coders forget about

12:55 Claude and wAIv, the wedding of the century

16:40 No need to panic, but do decide

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>Mentioned in this episode

The AI Product Build Lab, Friday August 28, 11 a.m. to 1 p.m. MDT. Podcast listeners get in for $1 with the code PODCAST1, and the link below applies it automatically. Can't make it live? Register anyway and you'll get the replay, plus an invite to the next live session.

https://graviastudio.com/build/?code=PODCAST1

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>Introducing wAIv

This episode is brought to you by wAIv—our brand-new platform built for online experts who want to securely build and sell AI tools powered by YOUR thinking, YOUR frameworks and YOUR methodology.

wAIv helps you create Bot Squads—a suite of AI tools that work together to help your clients implement your expertise faster and with better results than ever before.

---

>Your Next Steps:

🤖 Join me live at the AI Product Build Lab on August 28 and build your first squad using the new Claude connector. $1 with code PODCAST1: https://graviastudio.com/build/?code=PODCAST1

🤖 See what an AI tool built on your expertise actually looks like. Explore wAIv: https://graviastudio.com/waiv

🤖 Follow our new Instagram account @joinwaiv: https://instagram.com/joinwaiv

---

>Thanks for Listening!

If you enjoyed this episode, please help us share it by:

⭐ Following the show—this helps you stay updated and supports us!

⭐ Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.

--------------------------

Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts! https://blog.feedspot.com/canadaceopodcasts/