Digital sports media offers many immersive options for fans, whether they’re streaming pre-game analysis, attending games live at the stadium, or interacting with player content during their commute. But with all that noise, it can be challenging for sports media brands to break through, especially with so many gaps and roadblocks in the fan experience. Some find it challenging to locate and access online streaming options. Other segments feel ignored or receive irrelevant messages. How can sports franchises and digital networks tap fan loyalty during the off-season?

Working with our tech partners at Braze, WillowTree’s Growth Marketing experts (and in-house sports fans) explored these questions and many more in Episode 4 of the WillowTree docuseries, 2 Weeks To Better. Throughout a two-week sprint, our team built solutions that enhance personalization across all forms of fandom, from dormant to die-hard.

On today’s episode, Billie goes behind the scenes with three members of the team — Alyssa Baker, Rebecca O’Connor, and Teresa Ceballos — who share their ideas for driving business value as well as user value in the sports media landscape. Their concepts for the fictional “WillowTree Sports Network” digital experience include a robust and nuanced onboarding experience, differentiated in-stadium and at-home experiences, a streamlined approach to live event ticketing, and data capture and delivery processes that help marketers make informed decisions about relevant content. Lastly, the team shares their favorite aspects of the Braze platform, including the automation, integration, and new AI features that supercharge their marketing workflow.

Hot topics discussed:

• Familiar pain points for sports fans
• How to approach complex and fragmented audience segments
• Creating a robust onboarding and preference center
• Custom player cards and personalized content
• WillowTree’s unique sports-driven client experiences, including the Pepsi Super Bowl LVI Halftime Show, Warner Media, Fox Sports, WWE, and more

Keep the growth going:

• Attend Braze Forge and meet the WillowTree team
• Book a “2 Weeks to Better” sprint with the WillowTree Marketing Services team
• Connect with Alyssa Baker, WillowTree Growth Marketing Director on LinkedIn
• Connect with Teresa Ceballos, WillowTree Growth Content Strategist on LinkedIn
• Connect with Rebecca O'Connor, WillowTree Senior Growth Manager on LinkedIn
• Connect with Billie Loewen, WillowTree Partner & VP of Growth Marketing on LinkedIn
• Follow WillowTree on LinkedIn