English is NOT the global language! Who knew? What you MUST know if you are Marketing Your Business Globally cover art

English is NOT the global language! Who knew? What you MUST know if you are Marketing Your Business Globally

English is NOT the global language! Who knew? What you MUST know if you are Marketing Your Business Globally

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 RealTalk Podcast:  Episode 12 Guest: Wendy Pease  Wendy Pease is on a mission: to unite people across languages and cultures.  In this episode of the RealTalk podcast, Wendy shares insights, tips and strategies to help entrepreneurs evaluate and consider marketing globally, as well as the benefits of investing in proper, high quality translation to market in different languages. Key Takeaways: Exporting Advise:  Consider leveraging grants from the Federal Government to grow and scale through exporting Marketing Globally:   90% of people would rather spend time on a site that is in their native language and more than 50% said they would pay moreEnglish is NOT the global language - people want to converse in their native language, so although they may be capable of speaking English, they prefer to interact in their naitive tongue.The United States does not have an official language!ROI: sales, brand recognition, engagementMany companies start by marketing to other English speaking countries - but you could be going into an extremely competitive market instead of spending a small amount on translation RealTalk Tip:  When considering exporting to another country:  Figure out what the biggest markets for your products or service (look at your google analytics + market research) Advice:  Pick one country and master that and then move on to pursuing other countries/languagesBe careful about free translations like Google Translate for things like quality/in-depth translations. AI (Artificial Intelligence) translation is good for words, more than phrases… particularly generational or dual meanings, geographic use of words, dialect… so to ensure that you are paying for qualityDetermine if you need to globalize your marketing  or localize (b to b will tend to lean globalized and b to c will tend to lean localized)Localization:  is marketing to a local region - especially if you are a consumer productCultural:  think about the cultural traditions, positions, standards for doing business so that you understand expectations when traveling abroadThe second largest Spanish Speaking country in the world is the US!  So think about the benefits of converting your marketing even if you are not planning to export. When thinking about going global, some things to consider are: What is your buyer or consumer’s journey? What’s their and what can solve my problemWhat solutions are out thereEasy way to buy So if you look at your website, what does your site offer to walk prospects through that journey, is your site clear?Which pages would you then want/need to convert/translate to a micro site, in the additional languageConsider converting your FAQ or Chat Bot into the additional language? Recommendations: STEP funding for Federal Grants:  https://www.rapporttranslations.com/blog/us-small-business-association-step-grant-initiative Understanding and Managing Cash Flow: Learn what your breakeven numbers look likePut systems in place to ensure that you understand your numbersHave a line of credit in place - an emergency fundDevelop a relationship with your banker - BEFORE you need itUnderstand the difference between good debt and bad debt Networking Tips: You never know where your business is going to come from Going into networking from the perspective of getting to know people and find ways to give/help/connect.  “Givers Gain” Build relationships Book:  You, You, Me, You by Jayne Mattson LinkedIn is the same as physical networking:  Find common groundChime in to discussionsSet a goal to connect and get followers based on Giving/Sharing content that helps people (and relates to your product/service/industry in some capacity)Create a content calendar regarding what you want to post to bring valueEngage:  answer questions, comment on other people’s contentBuild time to do the engagement part so that you are not a phantom Mentions:  Leading Change Course from People Biz Inc. Book:  Traction by Gino Wickman RealTalk - best piece of advice Wendy ever received:  Hire Slow, Fire Fast! Perspective:  In taking a looking back, Wendy would: Have recognized that she’s not aloneBelieve in herself moreTrust herself in decision makingAsk for help or advice when she needed it Guest:  Wendy Pease Company:  Rapport International Website:  https://www.rapporttranslations.com/  Podcast - Global Marketing Show - https://globalmarketingshow.podbean.com/   Blog - https://www.rapporttranslations.com/blog   Translation Resource Center - https://www.rapporttranslations.com/learning-center LinkedIn:  https://www.linkedin.com/in/wendypease/ FB:  @RapportInternationalTwitter: @RapportIntlCompany LinkedIn:  https://www.linkedin.com/company/rapport-international-sudbury-ma/ Youtube: Rapport International We'd love to hear from you!  If there are topics or burning issues that you'd love to hear about, or if you would like to be considered as a guest on the RealTalk Podcast with Maureen Borzacchiello, just...

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