What if profit is not the goal, but the outcome of doing leadership well?

In this episode, Rebecca Hall Gruyter is joined by John A. Lanier, CEO of Middle Market Methods and longtime profit rainmaking expert, for a practical conversation about what truly drives sustainable growth. Drawing from more than 40 years of experience and his upcoming book Profit Rainmaking™, John shares how loyal customers, exceptional operations, and inspired teams are built, not forced.

Together, they unpack what customer loyalty really looks like, why operational excellence is a leadership discipline, and how stewardship creates teams that want to win. This conversation is for leaders who want strong results without sacrificing values, and growth that endures beyond short-term wins.

As always, you can find our host, Rebecca Hall Gruyter, at
www.yourpurposedrivenpractice.com

ABOUT THE GUEST

John A. Lanier is the CEO of Middle Market Methods and a trusted advisor to leadership teams committed to excellence and competitive differentiation. His four-decade career has focused on helping organizations cultivate loyal customers, exceptional operations, and inspired teams, while maintaining a "winning the right way" mindset.

Through consulting, speaking, and writing, John brings an infectious passion for principled leadership and sustainable growth. He is also a proud member of a dog-rescuing family.

Website: https://www.profitrainmaking.com/
LinkedIn (Business): https://www.linkedin.com/company/profitrainmaking/
LinkedIn (Personal): https://www.linkedin.com/in/johnalanier/
YouTube: https://www.youtube.com/@ProfitRainmakingbyJohnLanier
Facebook: https://www.facebook.com/ProfitRainmaking/

Your story is not set in stone. Do you believe that? Every day is an opportunity to break from old patterns, reclaim your own personal narrative, and step into a future that finally feels like yours.

In this replay, Rebecca talked to author Carrie West about her forthcoming book Life Rewritten. Love is a powerful force in the midst of your story. Rewriting your life impacts the love you experience too! Tune in as Rebecca and Carrie explore transforming the way you see your past and how you can open the door to new possibilities.

As always, you can find our host, Rebecca Hall Gruyter at www.yourpurposedrivenpractice.com. Our guests are also online. Carrie's online home is https://carriekcwest.com/.

About Our Guest

Carrie KC West is an Author, Speaker and Life Story Coach who uses her entertainment industry experience to support clients with their life and business stories. A well-developed, balanced story brings fulfillment and success in business, relationships, and life. She helps people and businesses change the underlying stories that impede their abilities for success. Carrie is a sought-after speaker, webinar leader, and author of the book, Life Rewritten, launching March 2025. Find her at carriekcwest.com.

What if the most loving thing you could do is stop betraying yourself?

In this February conversation, Rebecca Hall Gruyter welcomes back Kim Bolourtchi, keynote speaker, strategist, and creator of Strategic Unruliness™. Kim challenges high-performing women to examine the invisible rules they've absorbed over time, the ones that ask them to stay small, play it safe, or keep performing long after it stops feeling true.

Together, they unpack why so many accomplished women feel stuck even when they're doing everything "right," how these limits take root, and what it truly means to lead with clarity rather than compliance. Kim shares powerful insights from her work with leaders who transformed their teams and lives by choosing alignment over approval.

This conversation is an invitation to see self-leadership as an act of love. Not the soft kind, but the honest kind. The kind that says it's time to stop shrinking and start leading from who you actually are.

About the Guest

Kim Bolourtchi is a #1 International Best Selling author, a keynote speaker, strategist, and creator of Strategic Unruliness™, a bold framework for breaking the rules that no longer serve us, so we can live and lead with radical clarity.

She helps high-performing women stop shrinking, hiding, or performing and start building lives, careers, and communities that reflect the full force of who they are. Whether she's working with executives, entrepreneurs, or everyday change-makers, Kim delivers the wake-up call we didn't know we needed, and the clarity to do something about it.