In this episode, we sit down with Laci Davis and Natalie Hood from The Grit Game, one of the fastest-rising rep groups in the pool and spa industry. They break down who they are, how the company was born out of a desire to empower potential, and why being “the new kids on the block” is actually their biggest advantage. Laci lays out how their team—stacked with industry veterans from the Big Three, distribution, Aquastar, PHTA and more—was intentionally built to rethink what a modern rep firm should look like: faster, more transparent, more collaborative, and relentlessly committed to dealer and manufacturer success.

From there, the conversation shifts into what truly separates The Grit Game from the traditional rep model. Natalie explains how education, certification, and content creation have become core pillars of their approach, while Laci digs into their digital strategy and the partnerships they’ve built with both traditional manufacturers and emerging companies. They talk culture, growth, and the movement they’re trying to create—one that treats reps as allies, not order takers, and reshapes how the industry thinks about sales, service, and brand building.

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