Employer Branding for Books, with Penguin.
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Employer Branding for Books, with Penguin.
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About this listen
Really interesting discussion with Izy here, the Employer Brand Manager at Penguin Books (cool job alert)!
Kris and Izy chat about the importance of employer brand for effective talent attraction, including debunking key terms like Employee Value Proposition (EVP), the importance of talent branding and how to best show what you can truly offer as a business to ensure talent retention. Despite Penguin being an iconic household name, she pulls on her experience in agencies, too, to showcase how every company can and industry can effectively create a strong employer brand.
From quick win tips on implementing an employer brand strategy, using it to ensure inclusion in hiring processes, cutting through the noise, using TikTok to bring your business voice to life, and loads more - there's plenty to take from this insightful chat. Be sure to check it out!
Fancy chatting some more about all this stuff? Subscribe to join the community, or get in touch with Kris below:
📱 linkedin.com/kris-holland
📧 kris.holland@charltonmorris.com
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