Emotional AI: How Machines Are Learning Empathy in Marketing
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Emotional AI: How Machines Are Learning Empathy in Marketing
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About this listen
Emotional AI is changing how brands connect with people.
In this episode of Digital Marketing with AI, Rohit Shetty explores how artificial intelligence is evolving beyond logic and data to understand human emotions, behavior, and intent.
You will learn what Emotional AI, also known as affective computing, really is, how AI detects emotions using facial expressions, voice tone, text sentiment, and behavioral signals, and why marketing is shifting from demographic targeting to emotional targeting.
The episode also dives deep into ethics, transparency, consent, and bias, explaining how marketers can scale empathy responsibly without crossing into emotional manipulation.
With real-world examples from brands like Coca-Cola, Spotify, Amazon, H&M, and Hyundai, this episode offers a practical and ethical view of how Emotional AI is already shaping marketing and customer experience.
If you care about the future of marketing, AI-driven personalization, and building trust at scale, this episode is for you.
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