Most artists think saying yes to every opportunity is how you build a career. ANATTA proves the opposite is true.

Since our last conversation, ANATTA has mastered one of the hardest skills in this industry - strategic rejection. He turns down more bookings than he accepts, including clubs he's been dying to play and gigs that could pay six months of rent. This isn't about being difficult or playing hard to get. It's about understanding that every yes to the wrong opportunity blocks you from the right one.

In this conversation, ANATTA breaks down his approach to selective booking, reveals his genius content creation hack that involves ditching your phone entirely, and explains how fashion and visual identity play into building a recognizable brand in dance music.

Key Takeaways:

→ The camcorder hack for creating better tour content without distractions
→ How to know when to turn down bookings
→ Why planning content while traveling beats scrambling for posts later
→ The real reason top artists say no more than they say yes
→ How fashion choices impact your brand identity as a producer

If you're struggling with FOMO around opportunities or don't know which bookings to take, this episode will shift your entire approach to career strategy.

Want personalized guidance on building your brand and making strategic career decisions? Schedule a one-on-one session with me on GreenRoom where we can dive deep into your specific goals and create an action plan.

Connect with me: @oliviamancuso__

Video Editor/Audio Engineer: James Fixx

The world is at 134 BPM right now. Your sound sits at 125. Do you adapt or wait for the trend to pass? This is the choice every producer faces, and Dutch house legend Ferreck Dawn has navigated it for over two decades.

Fresh from Amsterdam Dance Event, Ferreck breaks down how he's built a career that's lasted through multiple industry shifts, sound evolutions, and market changes. From his signature "clock" element that's hidden in every track to balancing a touring career with family life, this conversation reveals what it actually takes to build longevity in dance music.

Key Takeaways:

• How to distinguish between creative evolution and chasing trends
• Why consistency and discipline matter more than viral moments
• The power of having a signature sound (even if it's subtle)
• Navigating the pressure to speed up your BPM when the market shifts
• Why the work never stops - no matter what level you reach
• How touring impacts family life and what sacrifices look like
• The importance of having your own sound versus following what's popular

The industry will keep changing whether you're ready or not. But artists who last are the ones who know when to adapt and when to hold their ground.

Want personalized guidance on navigating your own career decisions? Book a strategy session with me on GreenRoom to gain clarity on your next steps and build a career development plan tailored to your goals. Chat with me on GreenRoom.

Connect with me: @oliviamancuso__

Video Editor/Audio Engineer: James Fixx

Most artists agonize over when to quit their day job. Malóne spent 9 years building his career strategically until the timing was finally right. After nearly a decade of playing Miami clubs, growing his WHYNOTUS label, and building the right relationships, quitting his corporate job before Miami Music Week wasn't a risk - it was the natural next step.

This conversation reveals the real timeline of building a sustainable music career. From playing for $200 as the "promoter DJ" to touring Europe all summer, Malóne's journey shows why patience and strategic thinking beat impulsive leaps every time.

Key Takeaways:

• How to know when the timing is actually right to go full-time
• Why years of grinding creates sustainable success
• The hidden truth about "dream labels" vs. labels that actually support artists
• How to build a label that puts artists first while staying profitable
• The real financial considerations when you have a family depending on you
• Why some of the best opportunities come from labels you never considered

Ready to build your own sustainable music career? Book a strategy call with me on GreenRoom for personalized guidance on timing your transition, building your brand, and creating multiple revenue streams in dance music.

Connect with me: @oliviamancuso__

Video Editor/Audio Engineer: James Fixx