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Elawvate: Build & Grow Your Law Firm

Elawvate: Build & Grow Your Law Firm

By: Benjamin Gideon | Gideon Asen LLC
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About this listen

 You can’t win cases if you can’t keep the lights on. Ready to learn what law school didn’t teach you? Building on our success with “Elawvate: The Trial Lawyer Podcast,” we’re excited to add to the Elawvate family! Introducing "Elawvate: Build & Grow Your Law Firm" - the podcast that teaches you the business of practicing law. Host Ben Gideon built his law firm from startup to profitable powerhouse in just 4 years. Now he's sharing the exact blueprint: hiring strategies, operational systems, marketing that actually works, and the honest mistakes that taught him the most. Each episode explores critical decision points, practical problem-solving strategies, honest mistakes, and valuable lessons learned along the way. The show moves topically through essential issues, including defining your business focus and brand, hiring and retention strategies, operational systems, case acquisition through marketing, implementing technology and AI, digital marketing, cash flow management, and cultivating office culture. In addition to Gideon's own experiences, listeners will gain insights from successful law firm entrepreneurs, business consultants, strategists, and marketing gurus in the legal industry. This show is designed for entrepreneurial attorneys who are serious about building and growing their law firm with discipline, strategic thinking, and hard work. Whether you're just starting or ready to scale, this is your roadmap to building a financially successful, professionally managed practice in today's competitive legal market. Produced and Powered by LawPods, podcast marketing that converts prospects and drives revenue.Copyright 2026 Benjamin Gideon | Gideon Asen LLC Economics Social Sciences
Episodes
  • Law Firm Marketing in the AI Era, with Conrad Saam

    Law Firm Marketing in the AI Era, with Conrad Saam
    Apr 24 2026
    The digital marketing landscape for law firms has never been more complex — or more full of opportunity. Conrad Saam, owner and founder of Mockingbird Marketing, joins hosts Ben Gideon and Jeff Wright to break down what's actually working in 2026. Conrad draws on nearly two decades of legal marketing expertise to map out how firms across practice areas should think about omnichannel strategy, the real role of AI in client acquisition, and how to use AI tools inside the firm — especially for intake management. Tune in for his message about how much time you need to spend on branding. Spoiler: Three months isn’t enough.Learn More and Connect☑️ Conrad Saam | LinkedIn☑️ Mockingbird Marketing on LinkedIn | Instagram | Facebook | X | YouTube☑️ Ben Gideon | LinkedIn | Facebook | Instagram☑️ Jeff Wright☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X☑️ Subscribe: Apple Podcasts | Spotify | YouTubeProduced and Powered by LawPodsSponsored by Supio, VisionSpark, and 1% for the Planet.
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    52 mins
  • The AI Toolbox for Lawyers, with Zach Blattner and Berkeley Almand-Hunter

    The AI Toolbox for Lawyers, with Zach Blattner and Berkeley Almand-Hunter
    Apr 10 2026
    Lawyers drive law firms. The open secret? AI drives the office – so everybody at the office needs to know something about it. In this episode, hosts Ben Gideon and Jeff Wright invite Berkeley Almand-Hunter and Zach Blattner to unpack a helpful AI toolbox. Both guests teach at Northeastern University’s Roux Institute. She is a data scientist who works with industry partners on data, and he teaches courses for businesses focused on AI analytics and project management. Tune in for their insights about how to get the most out of your investment in AI, who might be the best person at the firm to take on your AI strategy, and why you shouldn’t believe everything AI tells you.Learn More and Connect☑️ Zach Blattner | LinkedIn☑️ Berkeley Almand-Hunter | LinkedIn☑️ Northeastern University on LinkedIn | Instagram | Facebook | X | YouTube☑️ Ben Gideon | LinkedIn | Facebook | Instagram☑️ Jeff Wright☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X☑️ Subscribe: Apple Podcasts | Spotify | YouTubeProduced and Powered by LawPodsSponsored by Supio, VisionSpark, and 1% for the Planet.
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    45 mins
  • Law Firm Finances Demystified, with John Scott

    Law Firm Finances Demystified, with John Scott
    Mar 27 2026
    If your law firm sets a budget in January and forgets about it until October, that’s a problem. John Scott, a CPA who specializes in helping lawyers with financial matters, visits with host Ben Gideon to bring financial clarity to law firm owners — whether they're growing or quietly in crisis. Drawing on decades of work with firms from $1.5M to $30M in revenue, John reveals the right cash reserve targets for different firm types and the answers to ask when you wonder if it makes sense to grow. Tune in to learn his four pillars of a profit-focused accounting framework.Learn More and Connect☑️ John Scott | LinkedIn☑️ Anders CPA on LinkedIn | Instagram | Facebook ☑️ Ben Gideon | LinkedIn | Facebook | Instagram☑️ Jeff Wright☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X ☑️ Subscribe: Apple Podcasts | Spotify | YouTubeProduced and Powered by LawPodsSponsored by Supio, VisionSpark, and 1% for the Planet.
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    35 mins
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