This week on the podcast, we’re breaking down one of the biggest reasons ecommerce brands struggle to scale with ads.

It’s not always a traffic problem.

It’s usually a revenue per visitor problem.

Most store owners focus on traffic or conversion rate, but revenue per visitor is the metric that really drives ROAS, profitability, and growth.

In this episode:

• What revenue per visitor actually means

• How it directly impacts your ROAS and ad performance

• Why is the conversion rate alone is misleading

• The relationship between AOV, conversion rate, and revenue per visitor

• Why your ads might not be the real problem

• The easiest lever to improve revenue per visitor quickly

• Real examples of how improving this metric changes everything

• Why most ecommerce stores are under-optimised

Fix this one number, and your entire store performs differently.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleybrothers.com/scheduleuk-ant

2. Grab a copy of our book - https://gohigh.hammersleybrothers.com/get-the-book

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786