EV Market Divergence: Asia Surges, North America Struggles with Trade and Adoption Challenges
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EV Market Divergence: Asia Surges, North America Struggles with Trade and Adoption Challenges
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About this listen
The EV sector is experiencing significant divergence across regions, with Asia-Pacific and North America charting distinctly different courses.
In India, battery energy storage deployment continues accelerating. The State Electricity Commission of India floated a 10 megawatt solar plus 20 megawatt-hour battery storage tender for Odisha featuring 2-hour discharge capability. Meanwhile, Powertrac announced a 6 billion rupee investment in a 1 gigawatt-hour containerized battery facility, and Goa issued a tender for 300 megawatts of solar paired with 900 megawatt-hours of battery storage. These developments underscore India's commitment to renewable energy integration and grid stabilization.
North America presents a starkly different landscape. Canada's trade deal with China allowing 49,000 Chinese electric vehicles annually at 6.1 percent tariff rates marks a watershed moment. Polling data reveals Canadian consumers are significantly more receptive to Chinese EVs than their American counterparts. However, major Chinese manufacturers BYD, XPeng, and Li Auto have yet to announce concrete Canadian expansion plans despite the opportunity. This hesitation suggests Chinese automakers may prioritize other international markets over North America.
Conversely, the United States maintains prohibitive 100 percent duties on Chinese EVs and has implemented security restrictions on Chinese and Russian software and hardware in connected vehicles. This policy divergence is creating a North American divide in EV accessibility and pricing dynamics.
Tesla's Canadian performance deteriorated sharply. The electric vehicle manufacturer delivered between 18,300 and 20,000 vehicles in Canada last year, representing a decline exceeding 60 percent from approximately 55,000 units in 2024.
Canada launched its Electric Vehicle Affordability Program on February 16, 2026, offering incentives up to 5,000 Canadian dollars for battery-electric vehicles and 2,500 dollars for plug-in hybrids. The submission portal opens March 31, 2026. This represents a direct attempt to stimulate domestic EV adoption amid the market slowdown and Chinese competition.
Additionally, United States EV sales have declined significantly following the removal of the federal tax credit, suggesting broader consumer purchasing challenges across North America despite policy support initiatives.
These developments indicate the global EV market is fragmenting regionally, with Asia expanding battery infrastructure while North America navigates protectionist trade policies and declining sales momentum.
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