🎙️ Welcome to Flip The Culture — The Official Podcast of OVERTIME by E. Josiah Kenty

EPISODE 10: "From Field to Firm: How Athletes Win with Brand, Story, and NIL"

The Flip The Culture podcast was born from the pages of OVERTIME: How to Win a Championship in Life — a transformational guide written by two-time award-winning educator and former athlete E. Josiah Kenty. This podcast is for athletes, coaches, and leaders navigating transitions—whether through sport, leadership, or life—and building blueprints for purpose beyond performance.

🎯 EP 10 Core Theme: What happens when an athlete's name, image, and likeness (NIL) are treated as a business? We sit down with KaLyn Williams, CEO of All Eyes On You Branding and a communications expert who has worked with brands like the Memphis Grizzlies (during the Ja Morant campaign). KaLyn, who grew up in a sports family (and is a Birmingham native), reveals how athletes can use transferable skills to build a likable, profitable personal brand that lasts long after the final buzzer.

🔥 Episode Highlights:

1. The Artist-Athlete Connection: Why performance arts (like theater) require the same discipline and strategic thinking as sports.
2. Beyond the Field: How transferable skills (time management, discipline, teamwork) are the real currency in the post-sports world.
3. The Likability Factor: Why kindness, character, and community service are the cornerstones of a lucrative brand.
4. PR vs. ER: How to manage a crisis and tarnished image by understanding that "all press is good press"—if managed correctly.
5. The Power of Community: Why an athlete needs a non-athletic team (coaches, consultants) to help them verbally communicate their story and transition seamlessly.

💡 Quote to Remember: "This is PR, not the ER. You just gotta let time run its course, and sometimes it might be time to come out with a new product, because you have everybody’s attention now."

📚 Get the Book: OVERTIME: How to Win a Championship in Life – Available now for $20 🔗 https://bit.ly/overtimeEJKenty

📌 Stay Connected 🟢 Follow us on Instagram: /fliptheculture 🔴 Subscribe on YouTube httphttps://www.youtube.com/@FlipTheCulture👇 DROP A COMMENT:What is one "non-sports" skill (like public speaking or finance) that you think is ESSENTIAL for today's college athletes?

📲 Like, Comment, and Subscribe — Join the conversation each week as we heal, grow, and Flip The Culture—together. #FlipTheCulture #OvertimePodcast #KaLynWilliams #NIL #AthleteBranding #AllEyesOnYouBranding #PurposeBeyondPerformance #EJosiahKenty #LeadershipDevelopment #TransferableSkills