EP59｜消費降級來襲！品牌如何應對才能逆勢成長？
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EP59｜消費降級來襲！品牌如何應對才能逆勢成長？
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About this listen
上一集我們快速聊了 麥肯錫 和 BOF 發布的年度時尚產業報告 《State of Fashion 2025》
（推薦你回去複習～）
這一集，我們要來深入討論一個連續三年都被提到的關鍵趨勢——「消費降級」
2025 年的情況，跟過去幾年相比有哪些不一樣？
品牌能怎麼應對，找到新的機會？
🎯 本集精華 🎯
✦ 「消費降級」的成因
✦ 品牌面臨哪些挑戰
✦ 消費降級帶來的趨勢：你知道「Dupe」嗎？
✦ Brunello Cucinelli vs. Italic, Nadam vs. Quince
✦ 3 點品牌策略建議
✦ 動物星球頻道給簡白的啟發
🎙 Sunday morning｜Maroon 5
👑 追蹤 IG｜@Jbi_podcast
😻 抖內簡白愛｜單次小額贊助
留下你的五星好評❤️🔥
⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯
大家好我們是簡白愛👩🏻🦱🧒🏻
內容與名稱一樣「簡單直白」
兩位長期走跳時尚業的火象女子
👩🏻🦱簡簡｜前時尚品牌企劃& 手搖飲品牌主理人｜♐️
🧒🏻白玉｜時尚職涯導師& 品牌策略顧問｜♌️
簡白愛什麼都講，爽起來就講些專業正經的東西，不爽就把情緒宣洩給你們！
多不爽就有多好笑，多爽就有多專業
雙週更節奏就挑在你最不開心的 Blue Monday
打開「簡白愛」追起❤️🔥
感受讓你忘卻憂愁且心曠神怡的沈浸式幽默吧！
✧ Curated by BAIYU Insight 時尚商學苑 ✧
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.