EP4, S 3 - Pricing, Selling, Testimonials/Reviews cover art

EP4, S 3 - Pricing, Selling, Testimonials/Reviews

EP4, S 3 - Pricing, Selling, Testimonials/Reviews

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In today's episode of the IRS Whisperer Podcast, host Dan Henn, CPA, CTR™ shares a powerful mindset and business-building session focused on one thing: ditching the "I can't" attitude and unlocking smarter ways to grow your tax practice.

If you've ever felt stuck, underpaid, or overwhelmed by too many low-fee clients—this episode is your wake-up call.

Dan shares real-world examples and tactical strategies to help you:

  • Charge higher fees and work with fewer, better clients
  • Use simple tracking methods to analyze and improve your close rate
  • Build stronger client relationships with proactive communication
  • Collect and leverage client testimonials to attract ideal leads
  • Avoid pricing traps and position your services for maximum value
  • Improve your visibility on platforms like Google using reviews
  • Tap into underused services like payroll resolution for referral growth

This episode is packed with practical advice that will help you raise your prices, reduce your stress, and deliver even more value to the clients who matter most.

Tune in now to shift your thinking, refine your pricing, and grow your practice with purpose!

0:00-0:03 — Introduction & Mindset: Overcoming "I Can't"
0:03-0:05 — The Power of Consistent Practice & Discipline
0:05-0:07 — Adapting Business Within Legal Boundaries
0:07-0:09 — Mastering Client Conversations & Overcoming Objections
0:09-0:11 — Value-Based Pricing: Working Smarter, Not Harder
0:11-0:14 — Tracking Quotes and Client Acceptance for Growth
0:14-0:17 — Using Testimonials and Reviews to Build Credibility
0:17-0:20 — Client Communication & Incentivizing Reviews
0:20-0:26 — Business Tax Returns, Penalties & Proactive Tax Planning
0:26-0:32 — Payroll Issues, Trust Fund Penalties & Referral Opportunities

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