EP325 Profit With A Plan Podcast Released November 4, 2025

Guest: Carol Tice, Journalist and Founder of the Community Growth Academy Host: Marcia Riner, Business Growth Strategist | Infinite Profit

🎯 Episode Summary Most business owners focus on growing an audience—but an audience listens, while a community buys, stays, and grows with you. In this episode, Marcia sits down with Carol Tice, the journalist-turned-entrepreneur who transformed her blog readers into a thriving paid community that generated over $6 million before she sold it. Carol shares how to turn your expertise into recurring revenue, why your gut beats the gurus, and how building a community can fund the life you actually want.

🎥 What You’ll Learn • The difference between an audience and a true community that drives profit • How Carol turned her blog readers into a $6M paid membership model • Simple ways to validate and launch your own community in 2025 • Why low-ticket memberships can outperform high-ticket offers • How to design a flexible, freedom-based business model you love

⏱️ Timestamp Highlights [00:00] The real difference between audience and community [05:00] From journalism to building a six-figure freelance business [08:00] The launch of Freelance Writers Den and early community growth [11:00] The power of closing the doors to increase demand [16:00] How modern tools like Skool make paid communities easy [20:00] Why engagement beats content for lasting member retention [27:00] Building in public: how to let your members shape your offer [33:00] Creating scalable, sellable, and lifestyle-friendly businesses

🔗 Resources & Links Carol Tice – Community Growth Academy https://www.skool.com/community-growth-academy

Free Case Study: How I Built and Sold Freelance Writers Den https://www.skool.com/community-growth-academy/about

💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com

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