EP317 Stop Guessing: How to Know Exactly What Your Buyer Wants
Failed to add items
Add to basket failed.
Add to Wish List failed.
Remove from Wish List failed.
Follow podcast failed
Unfollow podcast failed
EP317 Stop Guessing: How to Know Exactly What Your Buyer Wants
-
Narrated by:
-
By:
About this listen
GUEST: Andy Halko, founder of Insivia & Author of The Buyer Centric Operating System HOST: Marcia Riner, Business Growth Strategist & CEO of Infinite Profit®
🎯 Episode SummaryYou may think you're customer-focused—but if you're relying on outdated personas and generic feedback, you're already behind. Andy Halko joins Marcia Riner to reveal how AI-powered buyer clones are replacing static personas, helping you test messaging, improve conversions, and adapt faster to changing buyer behavior.
🎥 What You’ll Learn-
Why most buyer personas fail in today’s fast-changing market
-
The real reason your product or offer isn’t converting
-
What AI buyer twins are and how to use them
-
How to test marketing assets before spending a dollar
-
Why direct customer feedback is often misleading
-
How to adapt to the rise of the omniscient buyer
[00:00] Are you truly buyer-centric—or building backwards? [06:40] Why most personas fail and what to use instead [11:50] Creating and using AI-powered customer twins [17:10] Using BuyerTwin to test offers before launch [22:35] How to pivot when your market shifts [27:15] Innovating to match buyer needs in real time
🔗 Resources & Linkshttps://andyhalko.com https://insivia.com https://buyertwin.com
💼 About Marcia Riner & Profit With A PlanMarcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them.
As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.
📞 Questions? Call (949) 229-2112 https://InfiniteProfitConsulting.com
🚀 Profit-Driven Resources (CTAs)💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine—without adding more work to your plate. 👉 Learn more at ProfitBoosterPod.com
📈 Free Growth & Marketing Audit Your leads should be converting. Let’s find out what’s missing. 👉 Book yours now at ProfitBoosterBiz.com
🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.