• EP26 - Integrity Unveiled: Exposing Shady Marketing in the Wellness Industry and Crafting an Ethical Brand with Purpose with Mia Fileman

  • Jan 22 2024
  • Length: 58 mins
  • Podcast
EP26 - Integrity Unveiled: Exposing Shady Marketing in the Wellness Industry and Crafting an Ethical Brand with Purpose with Mia Fileman cover art

EP26 - Integrity Unveiled: Exposing Shady Marketing in the Wellness Industry and Crafting an Ethical Brand with Purpose with Mia Fileman

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  • Summary

  • In this episode we speak about:

    • GURU's & Shady Marketing - Self Proclaimed Gurus and questionable authenticity.

    • Wealth & Lifestyle Signalling - Dissecting the tactics used in the wellness industry employed to attract attention and build a following.

    • What is ethical marketing and what it takes to build a brand with integrity. 

    ABOUT MIA

    Campaign Del Mar Founder, Global Marketing Strategist and the ‘REAL’ Emily in Paris, Mia Fileman. 

    Besides having earnt the nickname "The Campaign Lady", Mia is an expert marketing strategist and founder of Campaign Del Mar. You'll love her hard hitting, no BS marketing expertise honed by 20 years in the industry. She is a widely published writer for publications including Social Media Examiner, Mumbrella, Marketing Mag, Smart Company and Better Marketing.

    The first decade of her career was spent in brand management roles for global consumer brands Vegemite, Kraft, Maybelline and BIC in France. Now? She's a full-time trainer, mentor and consultant that works with you to drive your business results. Strap in for your journey to marketing glory.

    Website:

    https://www.campaigndelmar.com

    Instagram: https://www.instagram.com/campaign_del_mar/

    LinkedIn: https://www.linkedin.com/in/miafileman/

    Got Marketing? Podcast: https://open.spotify.com/show/4CypxXEbzsSSlMzah14ugV?si=b5cfda8794ba41e3

    This episode was recorded on Bindal, Wulgurukaba and Larrakia Country.

    Connect with Kate via highersatesofyoga.com or Instagram www.instagram.com/katepayneyoga
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