EP#181: Beyond the brand: Building trust in local government comms
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EP#181: Beyond the brand: Building trust in local government comms
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About this listen
Is your comms team keeping up, or just keeping busy?
In this episode of GovComms, David Pembroke sits down with Mitchell Dye, the dynamic voice behind the City of Greater Geelong’s external communications. From community radio to leading digital strategy, Mitchell shares a front-row view of how local government is reinventing the way it engages with citizens—one authentic story at a time.
David and Mitchell unpack what it takes to stand out in the crowded digital landscape, why the best communicators aren’t always in the comms team, and how to build trust through relatable, local voices. With fresh insights from years of hands-on experience, Mitchell offers a practical roadmap for future-proofing local government communication.
Discussed in this episode:
- Reinventing comms in local government
- Authentic storytelling vs polished branding
- What community radio taught Mitchell about public comms
- Finding trusted voices beyond the comms team
- Managing 24/7 comms without burning out
- Planner | Microsoft
- 94.7 The Pulse | Geelong Community Radio
- Blog | GovComms Podcast
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