In this episode of Properties to Profits, I share how one five-star Google review led to a $70,000 equity deal—and why your online presence matters more than you think. When other investors couldn’t see the value, we kept the deal ourselves and turned it into a cash-flowing asset in one of the best zip codes in Columbus. I break down how we bought it, renovated it, refinanced it, and positioned it to multiply in value—all thanks to a strong brand and a simple review.

I also walk through our exact numbers, why we kept the property instead of wholesaling it, and how having a solid reputation helped the seller choose us without hesitation. If you’re not investing in your brand or online reviews, this episode will convince you why it’s one of the smartest things you can do to create long-term wealth.

Episode Timeline

[0:45] Why we chose to keep the deal instead of wholesaling it

[1:05] The power of Google reviews—how we won the seller’s trust

[1:37] Why we couldn’t get a $20K assignment—but kept the deal anyway

[2:01] Full renovation breakdown: windows, appliances, kitchen, deck

[2:49] Our $205K all-in cost turned into a $275K appraisal

[3:11] How we created $70K in equity and monthly cash flow

[4:19] Why the seller chose us: smooth transition, no repairs, total flexibility

[5:21] How private lenders win even if we walk away

[6:20] From rehab to refinance in 40 days—why speed matters

[6:41] This deal could become $300K in profit over the next 10 years

[7:32] Real estate = relationships, reviews, and repeat deals

[7:54] Equity is the real multiplier—not just cash flow

[8:10] The BRRRR model still works—if you build trust and do the work

[8:32] Final thoughts: strong brand + good lender relationships = long-term wins

3 Key Takeaways

1. A strong online presence can win deals without spending extra on marketing.

2. When buyers don’t see the value, keeping the deal can create massive equity.

3. Relationships, reviews, and reputation are your real assets in this game.

Links & Resources

Follow me on Instagram: @realestatemike02

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